Off the heels of a successful Dior Homme fragrance campaign directed by Guy Ritchie and featuring Actor and English brooder extraordinaire Jude Law, comes the appointment of another Actor and English brooder. E! Online is reporting that Robert Pattinson has signed a three year, $12 million deal to become the next face of Dior’s men’s fragrances. This agreement would represent Pattinson’s first high-fashion collaboration, meanwhile his girlfriend Kristen Stewart is riding any personal controversy as the face of Balenciaga’s Florabotanica fragrance. Either Dior is setting its sights on a younger audience, or Pattinson is following in his girlfriend’s footsteps and making a strategic move to break away from his Twilight years, soon to be numbered.
Dior Homme Eyes a Younger Audience
