DVF is headed to the small screen. Diane von Furstenberg, who recently celebrated forty years in business, has teamed up with E! to launch The DVF Project,a reality show in which girls will interview for a global brand ambassador spot over the course of a few weeks. Contestants will have to work every major DVF event, including New York fashion week. “I am so thrilled to partner with E! and to grant young women the opportunity to become the women they want to be!” von Furstenberg said.
“There is a magical, somewhat Willy Wonka aspect to the world Diane wants to create with this show. That is if Willy Wonka were a fabulous, glamorous fashion icon willing to share her secrets with talented young women dedicated to learning them,” E!’s Jeff Olde told WWD. So who will get a golden ticket? An Airdate is still TBD, but you can expect to tune in at the end of 2014.
