The Design 971 pop-up concept store is the first of its kind for The Dubai Mall. Since opening its doors in December, every two months the store plays host to six up-and-coming local designer showcases. Now, in collaboration with Faux Consultancy, the boutique is set to feature its biggest roster of regional brands to date with 11 emerging labels taking over the space from May 1st until June 30th.
To get you geared up for Ramadan (and/or summer) are Dima Ayad’s honeycomb patterned separates, Madiyah Al Sharqi’s ‘70s-inspired feminine pieces, alongside Dina Khalifé’s citrus kaftans, and House of Nomad’s pastel neoprene designs. You will also have the chance to get your hands on Taller Marmo’s billowing geometrical patterned silhouettes, Fatema Fardan’s daywear pieces, Endemage’s eveningwear options, and Vesmasina’s contemporary styles. To complete your wardrobe, footwear label Andrea Wazen and handbag brand L’Afshar will offer chic add-ons for your summer outfits. Meanwhile, Ola Swimwear will get you poolside ready with a range of beach cover-ups, bikinis, and swimsuits.
Madiyah Al Sharqi Spring 2016 Ready-to-Wear
Dima Ayad Spring 2016 ready-to-Wear
Dina Khalifé Spring 2016 Ready-to-Wear
House of Nomad Spring 2016 Ready-to-Wear
Fatema Fardan Spring 2016 Ready-to-Wear
Taller Marmo Spring 2016 Ready-to-Wear
Endemage Spring 2016 Ready-to-Wear
Vesmasina Spring 2016
L’Afshar Spring 2016
Andrea Wazen Spring 2016
Speaking about the anticipated collaboration, Faux Consultancy’s founder, Firras Alwahabi, explained to Style.com/Arabia, “As a full service agency, Faux has always focused on creative sales platforms as this is crucial for the designers on our roster to function—I think this ideology is what inspired The Dubai Mall to create a concept such as Design 971.” He added, “The Dubai Mall is one of the most lucrative in the world, and we are very proud to collaborate to shine a spotlight and provide a platform for the amazing talents we have in this region.”
The Design 971 in collaboration with Faux Consultancy pop-up will take place from May 1st until June 30th at the Design 971 store located on the ground floor at The Dubai Mall.