If distance and status prevented you from exploring the ultra-sophisticated, members-only boutique D’NA (located in Riyadh and Doha), get ready to refresh your bookmark tab because DNAchic.com is coming soon.
Co-founded by Deena Aljuhani Abdulaziz in 2006, D’NA is one of the most sought-after retail concepts in the region for its host of both established and emerging international and regional designers. Within the loft-like interiors of its boutiques, ladies can find ready-to-wear and accessory brands such as Rosie Assoulin, Mary Katrantzou, Rodarte, and Giambattista Valli alongside Maison Rabih Kayrouz and Nathalie Trad. With the stylish, fashion savvy Middle Eastern customer in mind, the boutiques boast customized runway pieces specifically tailored for the regional market. Known for her impeccable style and sharp eye, Abdulaziz made D’NA’s first foray into e-commerce by partnering with e-luxury site Farfetch in 2014. Now, with the launch of DNAchic.com, the boutique’s luxury retail offering looks to take the fashion e-commerce experience by storm.