Few bags launched in the last two decades have been more iconic than the Fendi Baguette. Introduced more than fifteen years ago, the slim style arrived on the scene just as the contemporary obsession for accessories was going into overdrive (the original Baguette fanatic, logically enough, was Sarah Jessica Parker’s Carrie Bradshaw in Sex and the City). The Baguette has since been reworked with countless different materials and embellishments, but it’s getting an entirely different kind of update this week. Debuting exclusively here on Style.com, the new myBaguette app was created by Fendi to give users the chance to create their very own take on the classic design. Users can choose a selection of brushes and shapes and a rainbow of colors to mix and match. You can also upload your own photo and manipulate the image with a range of filters.
“The Baguette was created when I was asked to design an especially easy and functional handbag. The end result needed to be modern, a sign of the times, technological and minimal,” Silvia Venturini Fendi told Style.com. “However, my response was to do the exact opposite—something deceptively small yet simple. The Baguette has been an unprecedented success, re-created in over one thousand variations since its creation. Its clean shape can be treated with any kind of material and workmanship, so everyone can find the Baguette they feel is their very own.”
Fendi called on artists such as Sylvie Fleury, Francesco Vezzoli, and André Saraiva to put their own spin on real-life Baguettes (above). Their creations are on view in the myBaguette Art Gallery. Users will also be able to upload their designs to the community gallery and social networks, where Silvia will hand-select her favorite every month. “I am so excited that this app brings the Baguette full circle, into the digital era, giving modern consumers the power to create their own digital version of the Baguette bag,” she said.
Of course, we had to try the app for ourselves here at the Style.com offices. We came up with a graphic black-and-white paint-splatter design, as well as a shocking-pink kaleidoscope pattern. Needless to say, putting your stamp on an icon gets a little addicting.
The Fendi myBaguette app will be available for free on the iTunes App Store and on Google Play starting June 10.