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Remember when wearing a coach bag meant you were somehow affiliated with middle class America? With the company’s overhaul ignited by the arrival of Loewe and Mulberry import Stuart Vevers in 2013, the Coach girl is cooler than she’s ever been, as evident from the Coach Spring 2016 ready-to-wear collection.

Founder: Lillian and Miles Cahn

Owner: Coach Inc.

Designer: Stuart Vevers

Year Established: 1941

Spring 2016 Inspiration: New York’s High Line.

Star Pieces: A silk, flower-printed dress with patent leather embellishments and corresponding sleeveless flower jacket.

The Middle Eastern Sale: The animal-print pointy toe shoes and leather saddlebags.

Drawback: Ahead of its 75th anniversary next year, Coach is trying to reach a greater market with a higher-priced capsule collection—a risky choice considering that affordability was always in Coach’s DNA.

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