We gave you the first sneak peak of Chanel’s exclusive jewelry collection yesterday and now, we can reveal that the fashion house has partnered with the online retailer Net-A-Porter to launch the collection on April 15th.
Titled “Coco Crush,” the capsule comprises five rings and one cuff and each will feature the brand’s iconic quilting detail across 18K white and yellow gold. Fingers at the ready, we expect this fashion first to sell out fast.
Earlier this month, Yoox and Net-a-Porter confirmed their plans to merge and become the “independent leading online luxury fashion retailer worldwide.” With Chanel onboard to sell its exclusive fine jewelry pieces via the website, it is only a matter of time before other fashion giants also give in to the power of online platforms.
On Net-A-Porter from April 15th until May 6th and from US $2,150 (AED/SAR 7,898) to US $20,500 (AED/SAR 75,300).
