Earlier this month, Chanel released a whimsical fragrance ad that featured catwalker Rianne van Rompaey bowling with perfume bottles. Now the French house is bringing the ad to life, installing bowling lanes at Cinema Paradiso in Paris’ Grand Palais. The lanes will be open through June 26—Chanel perfume and couture clothing not included. [WWD]
—Zoe Anastasiou, Style.com
Chanel Opens a Bowling Alley
