Follow Vogue Arabia

Middle Eastern Designers Rule the American Music Awards Red Carpet

If there were a “red carpet family” combining all the music awards shows, the American Music Awards would fit somewhere in the middle as the unpredictable child, between the mature Grammys, and the younger, rebellious VMAs. This year’s American Music Awards red carpet welcomed a mix of embellished gowns, mini dresses, and tailored jumpsuits. But no matter the style or silhouette, one thing was certain: regional designers dominated this year’s awards ceremony, both on the red carpet and the main stage.

All eyes were on Ciara as she walked down the red carpet in a black, sheer, embellished dress by Lebanese designer and Fashion Prize jury member Reem Acra; Gwen Stefani looked stunning in a dress by Yousef Aljasmi; and country singer Carrie Underwood sparkled in a blush cape dress by Kuwaiti designer Elie Madi. Meanwhile, Lebanese designer Zuhair Murad, also a Fashion Prize jury member, dressed singer and actress Hailee Steinfeld in a nautical striped playsuit and the former The Vampire Diaries star Nina Dobrev in a white floral embellished dress.

The evening’s host, JLo, showed off her killer curves in 10 epic outfits—ranging from sheer jumpsuits and body-hugging cutout dresses, to bedazzled gowns—and six designs from her stage wardrobe were by Middle East-based brands. It comes as no surprise that three of those outfits were by Zuhair Murad—as he will be designing JLo’s stage wardrobe for her upcoming Planet Hollywood residence shows in Las Vegas. The ensembles by the couturier included a star-embellished, bell-sleeve jumpsuit; an ultra sheer, beaded kaftan; and a red, floor-length gown featuring lip motifs.

The Jenny from the Block singer also dazzled in a glittering red and pink ombré dress by Dubai-based designer Michael Cinco, a baby blue cutout number with rope detail by Nicolas Jebran, and a sheer gown with intricate embellished crystals by Kuwait-based Lebanese designer Charbel Zoe.

Vogue Recommends

View All
Vogue Collection