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Alef/20 Fine Jewelry Collection Launches With Sauce Rocks and

Nadine Kanso, creative director of fine jewelry label Bil Arabi, and Anum Bashir, the blogger behind, celebrated the official launch of their fine jewelry collaboration titled “Alef/20”—first previewed here on Sauce Rocks co-founder and creative director, Zayan Ghandour, co-hosted the event along with online retailer and recalled that the Bil Arabi brand has long been a part of the “Sauce family.” She deemed her contemporary fine jewelry concept store as “the perfect home” for the collection, “We love to see talents come together to create magic through creativity and design,” Ghandour added. Meanwhile, Andrea Panconesi, CEO of, reflected on the Middle East’s growing status as a major luxury market that is not just a hub for global names, “ has always believed in supporting local brands and continues to pioneer emerging talents on an international scale.”

View all the pictures from the event held at the Lumas Gallery in DIFC, Dubai and shop the Alef/20 collection at Sauce Rocks, Harvey Nichols Dubai, and come the end of the month.

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