Of all the summer clichés, the threat of “bikini season” may be the worst. Swimsuit shopping is rarely a pleasant experience, and it isn’t just because of poorly lit dressing rooms or your thigh-gap anxiety. What’s more challenging is finding a bikini that fits your personal style, particularly if you, like us, steer clear of neon push-up tops in favor of more eclectic fare. We rounded up seven of the best new and under-the-radar swimwear designers to shop now, covering everything from the sporty to the offbeat—velvet bikinis included! Click through the slideshow to shop them all.
—Emily Farra
