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NEWS March 3, 2016

#BalmainArmy: How Olivier Rousteing’s Instagram Can Help You Conquer Social Media

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Build an Army

Click on the hashtag #BalmainArmy to become more acquainted with Olivier Rousteing’s high-profile troops, clad head-to-toe in Balmain. His inner circle includes the likes of Rihanna, Rosie Huntington-Whiteley, Kate Bosworth, and the Kardashian/Jenner/West clan to name a few. Tip: Create a personalized hashtag and form a squad.

Share Your Talent

Synonymous with sexy, Balmain’s super-charged collections ooze glamour. Body-skimming styles, lattice dresses, crystal-laden silhouettes, and statement accessories have dominated the Balmain catwalks since Olivier Rousteing took on the role of creative director in 2011. His Instagram profile is peppered with his creations. Tip: Put forth your talent and share it with the world. Bonus points if you can get your squad to promote your passion.

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Drop a Collaboration

When news broke about the Balmain X H&M collaboration, there was no escaping the hype leading up to the launch. Whether it was celebrities making red carpet appearances dressed in the collection, the build-up to the campaign video featuring Kendall Jenner, or even the launch party complete with a runway show and Backstreet Boys performance, it was all there on your feed. Once the line hit stores, it sent the fashion obsessed into a frenzy and the entire collection sold out globally in a matter of hours¬—making it the most successful designer collaboration for the Swedish high-street brand. Tip: Build connections and score a collaboration with players in your field.

Host the Hottest Parties

One of the most talked about New Year’s Eve events was Oliver Rousteing and his friend Mohammed Al Habtoor’s party in Dubai. The star-studded fête on the beach was attended by the likes of Gigi Hadid, Selena Gomez, and Chanel Iman. Tip: Round up your troops, head to an exotic destination, then share the amazing time you had on Instagram. If it wasn’t posted, it never happened.

Throwback to the Nineties

From Rihanna and Kim Kardashian, to the Jenner, Hadid, and Smalls sisters—all have fronted the French fashion house’s campaign ads. For Spring 2016, the creative director celebrated ‘90s fashion icons by reuniting Cindy Crawford, Naomi Campbell, and Claudia Schiffer in a fierce black and white campaign—reminding everyone that the original supermodels still own the throne. Tip: Take advantage of #TBT and post adorable pictures of yourself unearthed from the archives.

Snap a Selfie

In between pictures of the designer’s model-infused parties, Balmain catwalk images, and campaign shots, you’ll find a number of extended arm selfies throughout the designer’s profile—taken in perfect lighting of course. Just like the rest of the world, the fashion pack is not immune to the front facing camera. Tip: Not all pictures shared should be staged and stylized. Instead, crank up the beauty filter and give your viewers a behind the scenes glimpse of your life by way of a solo selfie or with a friend.

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Ahead of the Balmain Fall 2016 ready-to-wear show, we look back on how Olivier Rousteing conquered Instagram. Boasting over 2.5 million followers, the Balmain creative director’s feed is nothing short of glamorous. Whether he’s in Dubai hosting the hottest New Year’s Eve bash, schmoozing with model It girls Kendall Jenner and Gigi Hadid, or dropping a collaboration that sold out globally within hours, Rousteing is one of the most followed fashion designers on social media.

Interested in building your own social media empire? Take note of Olivier Rousteing’s Instagram tactics and watch your likes skyrocket.

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