Ahead of the Balmain Fall 2016 ready-to-wear show, we look back on how Olivier Rousteing conquered Instagram. Boasting over 2.5 million followers, the Balmain creative director’s feed is nothing short of glamorous. Whether he’s in Dubai hosting the hottest New Year’s Eve bash, schmoozing with model It girls Kendall Jenner and Gigi Hadid, or dropping a collaboration that sold out globally within hours, Rousteing is one of the most followed fashion designers on social media.
Interested in building your own social media empire? Take note of Olivier Rousteing’s Instagram tactics and watch your likes skyrocket.