Saudi Arabia
Riyadh-based designer Aziz Humaid didn’t originally set out to become a fashion designer; after studying graphic design and painting at the Chicago Art Institute, he returned to Saudi Arabia to gain some experience in the business of fashion. According to Humaid, who comes from a scientific family, becoming a designer was a personal evolution.
He worked with the Alshaya Group as a Merchandising Manager before launching his eponymous brand in 2013. The designer showcased his debut collection at Fashion Forward, making a mark with his strong tailoring and minimalistic designs. Following his debut success, he was invited to participate in various international opportunities, such as Style Fashion Week, and was nominated for the Elle Award Dubai and International Design Award. Aziz Humaid aims to break the preconceived notions about fashion emerging from Saudi Arabia by sticking to strong silhouettes and asymmetrical lines.
1. What does the Style.com/Arabia – DDFC Fashion Prize mean to you?
This remarkable initiative is a symbol of support for our promising industry and is igniting our aspirations and potential. It is a leap forward for us all, regionally as well as internationally.
2. What message are you trying to convey with your designs?
The elements of strength and enablement, and reflecting the elegance of today’s empowered individuals.
3. Why do you think that you are best-suited to win the Fashion Prize?
My confidence lies in the narrative of the brand, the quality products that it offers, and the ability to deliver in both regional and international markets.
4. Which designer most inspires you?
I’m currently reading Mary Blume’s The Master of Us All—what an inspiration Balenciaga is.
