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Au Jour le Jour

Known for their trademark eye-catching illustration prints of animals and oversized lips, designers Mirko Fontana and Diego Marquez took a wacky turn down the rabbit hole for the Au Jour Le Jour Spring 2016 ready-to-wear collection. The label collaborated with the laundry detergent label Dash, using its logo on mod dresses, boots, and shopper totes. The collection also featured an explosion of ketchup stain motifs, spilled coffee prints, and broken eggs oozing across croc embossed leather.

Founders: Mirko Fontana and Diego Marquez

Owner: Au Jour Le Jour

Designers: Mirko Fontana and Diego Marquez

Year Established: 2010

Spring 2016 Inspiration: Dash laundry detergent.

Star Pieces: A cornflower blue, croc-stamped A-line leather skirt; and the fun busted ketchup bottle print.

The Middle Eastern Sale: Conversation starting separates. It’s only a matter of time before the blogger squad surfaces on your social media feed in this cartoon-like collection.

Drawbacks: The collection could have done without the gory bloodstains.

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