Big news from Apple HQ in Cupertino today—HBO Now will soon be available as a stand alone streaming service on Apple TV; a totally new software framework called ReasearchKit will benefit medical research; the thinnest, lightest (and best looking, in a new gold color) Macbook ever was announced; and, perhaps most highly anticipated, we got a closer look at the Apple Watch. And for that CEO Tim Cook brought Christy Turlington Burns to the stage, fresh off a plane from Africa where she was running a half marathon as the first person ever to complete a race with Apple’s newest device. “In the short time I’ve been using it,” she said. “I can already see how this is going to be an important part of my life.” The model, mother, maternal health advocate and marathon runner will be keeping a weekly training blog leading up to her next marathon on apple.com
Soon, we’ll all have an opportunity to see how the “most advanced timepiece ever created” works, but as of today we know this: it will have all-day battery life; it charges via a super cool magnetic charger; it can do just about anything you can imagine, including text, take calls, email, request an Uber, and act as a boarding pass at the airport. “Apple Watch is the most personal device we have ever created,” Cook said. “It’s not just with you, it’s on you. Since what you wear is an expression of who you are, we designed apple watch to appeal to a whole variety of people with different tastes and different preferences.” Accordingly, there is a range of models and prices, beginning with with the Watch Sport which starts at $349, and the Watch Collection which starts at $549 depending on the size and type of band. At the top end, Apple will offer the Watch Edition, made from solid 18k gold with custom designed bands and gold clasps, starting at $10,000, available only at select retail stories. Pre-orders start on April 10, shipping starts on April 24. More info is available now on Apple.com/watch.
—Noah Johnson, Style.com