Described as a “thriller of desire” by Luca Guadagnino, producer of the Fendi short movie that can be seen on the newly relaunched site, we are invited to close our eyes and dive into a dreamlike state to witness as the heritage brand revisits an iconic bag. As we follow a woman about her day, as she journeys through Rome, the Eternal City’s geometries and stone textures recall the grain of the Cuoio Romano leather. The protagonist is the Adele bag, from the new Selleria line, a bestseller named after the company’s founder. We watch as it opens and blossoms like a flower reminding of the incredible craftsmanship of the bag’s tone-on-tone handmade stitching. A treat for all those amorous of mysterious beauty.
See the movie on www.fendi.com.