From March 21-23, Casablanca will host the 6th edition of Fashion Days Maroc at the hotel Sofitel Tour Blanche. The three-day event was founded in 2009 and is held under the patronage of the Fédération de la Couture Traditionelle Marocaine (the Federation of Traditional Moroccan Couture), chaired by Moroccan fashion designer Najia Abadi, and supported by Xavier Guerrand-Hermès, the Vice President of Hermès Paris, and the grandson of Thierry Hermès (the founder of the French maison).
According to an official release, this year’s edition will be held under the theme “Casablanca Yesterday, Today, and Tomorrow,” aiming to highlight homegrown contemporary brands and traditional crafts; further, the event aims to be “a bridge for dialogues between different cultures.”
In a conversation with Style.com/Arabia, Najia Abadi explained: “Ever since it started, Fashion Days Maroc was meant as a platform for young Moroccan designers. We usually start with the young designer fashion shows and showcase the established international designers and Couture towards the end of the event.”
Guests of honor include Romanian film director Radu Mihaileanu (The Source), Saudi fashion designer Yahya Al Bishri, the young Lebanese designer Rami Salamoun, Egyptian singer and actress Yousra, and Lebanese singer Marwan Khoury, next to the choreographer Gil Tardieu and the stylist Patrick Boffa, who will both coordinate the shows.
The event’s focus is set on showcasing local fashion and traditional craftsmanship, including designers such as Najia Abadi herself; Simohamed Lakhdar; Karim Tassi; Fadilah Berrada; Zahra Yaagoubi; Loubna Guessous; Bouchra El Kettani; Nisrine Talal; Mouna Benmakhlouf; Awa Diakhate; Saida Bentaher; Hanane Rag; Karima El Alaoui; Fatiha Barha; Afifa Benmoussa; Meriem Lyoubi Guessous; and a few international names such as Fréderique Birkmeyer and Christophe Guillarmé.