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Celebrating 10 Years of “Research” With Stylebop.com

Leila Yavari, the fashion director of Stylebop.com, and Saif Mahdhi of Next Europe ushered out men’s fashion week, opened couture week, and marked the start of the online retailer’s second decade with a black-tie dinner last night at Caviar Kaspia in Paris.

“Everyone here tonight has moved and inspired us,” said Yavari in her brief welcome to the 80 or so guests, among them Caroline de Maigret, Anna Cleveland, Noomi Rapace, Anthony Vaccarello, Roland Mouret, Jean-Baptiste Mondino, Damir Doma, Caroline Issa, Yaz Bukey, and Lily McMenamy. “Tonight is to celebrate you and the work that you do.” Not many followed the black-tie bit to the letter, but Laurent and Larry Bourgeois, a.k.a. Les Twins, made quite a statement in gold brocade with tight black Versace jeans worn backward (wallet pockets in front are more practical, they explained).

That said, Stylebop has plenty to celebrate, too, like a fresh round of financing; the imminent arrival of exciting new brands such as Hacienda Montaecristo, which Yavari discovered while on vacation in Tulum; and an instant hit in the denim capsule by Alexa Chung for AG. “I love Alexa’s relationship with denim; she reminds me of Jane Birkin or Françoise Hardy,” said de Maigret. “I feel like taking it with me to Coachella.” L.A.-based singer Caroline Vreeland, the great-granddaughter of legendary editor Diana Vreeland, noted that she’d recently rifled through Stylebop and picked up Alexander Wang slides, a Helmut Lang jumpsuit, and a leather jacket for her boyfriend. Queried about her own shopping strategy, the Mouret-clad Catherine Baba tossed off a typical Baba-ism: “It’s not shopping, devotion—it’s research.”

—Tina Isaac-Goizé, Style.com

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