When the doors of the Prada Soho store opened last night at 7, guests like Hailee Steinfeld and Zosia Mamet walked inside and discovered they were already late. A wild, ’70s-style disco bash was in full swing, courtesy of American Hustle costume designer Michael Wilkinson and architect/set designer Tim Martin, who were commissioned by Miuccia Prada for her ongoing Iconoclasts series.
“Did you see the whispering girls? They’re bitches, you’ve got to be careful,” said Wilkinson of a pair of mannequins sitting at the base of the steps that appeared to be gossiping. “You’ll notice there are not a lot of men here. We got rid of all the guys,” Martin said. “One idea that Miuccia had for this was a gender-neutral concept, so mannish clothes on women, some of them are bald and some have big wigs—it’s sort of a Helmut Newton moment happening.” As the store filled up with real-life guests, guys like Dwyane Wade, Craig McDean, and Michael Avedon corrected the gender imbalance. We also spotted the pop singer Kesha. “I just kind of had a moment recently where I started seeing fashion more as an art form and I want to explore it more,” she told Style.com. “It’s like a fun art experiment for me.”
Meanwhile, at Santina, Major Food Group’s bright new coastal Italian situation, the fashion week faithful had a chance to thaw out with some wine, spicy avocado toast, and funky music care of DJ Cassidy. The occasion: Ermenegildo Zegna’s celebration of New York Knick Carmelo Anthony—a perfect synergy between NYFW and the NBA All-Star Weekend, which begins today. “It goes hand and hand, fashion and sports,” said Anthony, who stood with his wife, La La. “You can just see the way that fashion has taken over our game. I’m not really a risk-taker when it comes to the fashion world, but I find myself indulging some.” His uniform last night: gray jacket and trousers with a navy turtleneck, all Ermenegildo Zegna Couture. Does La La approve of the tailored look? “She better!” joked Anthony. “I’ve been with him so long,” said La La, “I love him however he is.”
Over at Cafe Clover, Lauren Santo Domingo, Todd Bishop, and fashion icon and superstar Sarah Jessica Parker hosted a party for Tome. Earlier in the day, just as the Tome show was about to begin, Parker could be found backstage with designers Ramon Martin and Ryan Lobo, helping them make a last-minute styling call. And last night, Parker was very much in proud mama mode, beaming over her new fashion faves and gently—so gently!—suggesting to at least one journalist that their new collection deserved a rave review. “Don’t mind me, I’ve just gone into that parent headspace,” Parker said, as Lobo and Martin looked on. “But, you know, I did think those clothes were so gorgeous. The knits and the lace! Ahh!” Not a bad advocate to have. “Of course we don’t mind if she gives us a little styling advice,” Lobo said, after Parker insisted that she wasn’t in that business. “We want her advice! Why wouldn’t we? She’s got fabulous taste!”