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Video: Introducing the New Miss Dior Absolutely Blooming Perfume

In 1947, Christian Dior commissioned the House’s first ever fragrance, Miss Dior. Today, the luxurious French House’s perfume repertoire boasts over 50 fragrances, including timeless scents like J’adore and Diorissimo. The House’s latest olfactory offering, Miss Dior Absolutely Blooming, takes the 2005 Miss Dior cult favorite into a delightful new territory.

François Demachy, the perfumer for Dior since 2006, created the new fragrance with the intention of bottling the scent of the flower fields in the South of France. The in-house perfumer lists red berry notes—heightened by rose and peony notes and enveloped by a base of white musk—as the key ingredients.

See the exclusive interview with François Demachy (featuring a cameo with Natalie Portman) as he unveils the precious elements at the heart of Miss Dior Absolutely Blooming fragrance in the video above.

Miss Dior will hit shelves in the Middle East September 1st.

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