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Who Needs Models? A Brief History of Designers Posing

This month Jonathan Anderson is front and center on the cover of Fantastic Man in a look from his womenswear collection, while Olivier Rousteing captures Balmain’s decadent vibe in a gilded shot by Pierre et Gilles on the cover of Out. While most designers choose to stay behind the scenes, being at the helm of a fashion brand often means putting yourself out there. Interviews, television appearances, and social media updates all help to raise a designer’s profile, but nothing works better than mugging for the camera. These days, even the shiest, most introverted designers have enjoyed time in the spotlight, thanks to covers, campaigns, and photo shoots that have them playing model—if only for a moment. Rousteing and Anderson are far from the first to try out posing for themselves. Take a look back at the designers who have given modeling a go.

—Janelle Okwodu,

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