The Hussein Bazaza capsule campaign on Farfetch.com
It’s landed. Inaugural Style.com/Arabia – DDFC Fashion Prize winner Hussein Bazaza’s 5-piece capsule collection is now exclusively available on Farfetch.com through two of its boutique partners—Curve boutique (New York, Los Angeles, Miami, San Francisco, Malibu, and Sag Harbor) and Al Ostoura (Kuwait). The Lebanese designer remarked that today’s online launch represents “the first time that the Hussein Bazaza brand will reach a global customer,” before adding, “it is a fundamental step for our business strategy moving forward.”
Bazaza’s winning capsule is a continuation of his Spring 2016 “Mithra” collection, which was inspired by an imaginary Persian princess and her internal battle, explored through a compelling blend of patterns, shapes, and rich textures. Bazaza described the capsule as “dramatic, feminine, and edgy.”
Nez Gebreel, the CEO of the Dubai Design and Fashion Council, commented, “The Style.com/Arabia – DDFC Fashion Prize is succeeding in providing our regional designers with a gateway to international markets through mentorship with some of the world’s most renowned names in the fashion business, and through the opportunity to retail to consumers all around the world on Farfetch.com.”
Launched last year, the Style.com/Arabia – DDFC Fashion Prize also featured the Cadillac Design Challenge, an initiative born via a partnership with luxury automaker Cadillac. The winner of the challenge was Bahraini designer Hind Matar of the label Matar. The designer’s layered and asymmetrical dress was deemed the most innovative individual piece and Matar’s winning dress is also now available to purchase exclusively on Farfetch.com.
The Founder and CEO of Farfetch, José Neves, reflected on the online platform’s commitment to encouraging burgeoning design talent and stated that the Farfetch team is “delighted to have the opportunity to do this in the Middle East by supporting the Fashion Prize.”
Watch this space for more information on the 2016 Style.com/Arabia – DDFC Fashion Prize in the coming weeks.
Shop the Hussein Bazaza capsule on Farfetch.com along with the winning Cadillac Design Challenge piece by Matar.
