Designers embraced a fast track business model and delivered direct-to-consumer collections that were immediately available (both in boutiques and online) following their respective runway shows at New York Fashion Week. Tom Ford and Thakoon showcased their first collections following the new model, and Tommy Hilfiger unveiled a continuation of the brand’s Fall 2016 ready-to-wear line up. Meanwhile, American heritage brand Ralph Lauren postponed the reveal of its Spring 2017 offering, and showcased a line dubbed the September Collection—which also fell under the see-now-buy-now method.
TOM FORD
Tom Ford withheld its Fall 2016 ready-to-wear collection in February to showcase its direct-to-consumer offering at New York Fashion Week. During an intimate dinner at the Four Seasons, the designer held a star-studded soirée that hosted Cindy Crawford, Naomi Campbell, and Uma Thurman. On the runway, the label showcased a selection of pencil skirts; cinched-waist jackets; sequin laden, long-sleeved gowns; color block fur coats; and belts reminiscent of corsets.
Tom Ford Fall 2016 Ready-to-Wear. Courtesy of Vogue.
Tom Ford
Silk velvet cowl back gown with chain
US $6,950; AED/SAR 25,528
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Tom Ford
Feather embroidered tube skirt
US $6,450; AED/SAR 23,691
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Tom Ford
Open back sequin tunic
US $8,950; AED/SAR 32,874
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Tom Ford
Zoran intarsia short fur coat
US $14,500; AED/SAR 53,260
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Tom Ford
Two buckle hip belt
US $1,290; AED/SAR 4,738
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Ralph Lauren September Collection Fall 2016 Ready-to-Wear. Courtesy of Vogue.
Ralph Lauren
Margerie one-shoulder silk jumpsuit
US $3,717; AED/SAR 13,653
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Ralph Lauren
Buffalo check wool-blend shirt
US $1,213; AED/SAR 4,457
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Ralph Lauren
Harrison pinstriped wool crêpe trousers
US $1,213; AED/SAR 4,457
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Ralph Lauren
Embellished leather-trimmed dress
US $3,818; AED/SAR 14,025
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Ralph Lauren
Fringed silk poncho
US $2,030; AED/SAR 7,456
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Tommy Hilfiger Fall 2016 Ready-to-Wear. Courtesy of Vogue.
Tommy Hilfiger
Cotton band jacket Gigi Hadid
US $333; AED/SAR 1,225
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Tommy Hilfiger
Leather zip front skirt
US $389; AED/SAR 1,430
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Tommy Hilfiger
Satin bomber jacket with appliqué
US $496; AED/SAR 1,823
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Tommy Hilfiger
Velvet marine jumpsuit
US $624; AED/SAR 2,295
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Tommy Hilfiger
Faux fur pea coat
US $702; AED/SAR 2,582
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Thakoon Fall 2016 Ready-to-Wear. Courtesy of Vogue.
Thakoon
Ruffle silk crepe de Chine dress
US $595; AED/SAR 2,186
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Thakoon
Buffalo plaid cape back jacket
US $695; AED/SAR 2,552
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Thakoon
Dot foulard pajama jumpsuit
US $525; AED/SAR 1,928
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Thakoon
Dot embroidery wool trench jacket
US $595; AED/SAR 2,185
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Thakoon
Ribbed cable knit scarf
US $325; AED/SAR 2,185
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Urban Zen Fall 2016 Ready-to-Wear. Courtesy of Vogue.
Urban Zen
Long sleeve cold shoulder dress
US $1,595; AED/SAR 5,858
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Urban Zen
Kimono belted shirt
US $1,295; AED/SAR 4,756
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Urban Zen
Shearling moto jacket
US $4,895; AED/SAR 17,980
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Urban Zen
Cold shoulder wrap and tie dress
US $1,495; AED/SAR 5,491
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Urban Zen
Tufted silk coat
US $3,895; AED/SAR 14,307
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RALPH LAUREN
Following the runway show that took place outside the brand’s flagship boutique on Madison Avenue, Ralph Lauren unveiled the September Collection—a line up available for purchase immediately. Kendall Jenner made her runway debut for the American heritage brand, and took to the catwalk alongside Bella Hadid and Imaan Hammam. With a Southwestern theme, the collection offered tailored separates in a neutral palette. Billowing, one-shoulder jumpsuits were showcased alongside buffalo plaid shirts and embroidered pinstripe pants, before an array of of sequined, cut-out dresses in bold hues concluded the show.
TOMMY HILFIGER
In a carnival setting—complete with ferris wheel and food stands—Tommy Hilfiger unveiled a continuation of its Fall 2016 ready-to-wear collection. In collaboration with Gigi Hadid, the line up was showcased at an open-air fashion show dubbed Tommy Pier. The nautical offering drew on Gigi Hadid’s off-duty looks, and featured anchor motifs, maritime prints, and sailor silhouettes such as shrunken jackets and brass-buttoned trousers. The second half of the show unveiled athleisure separates reminiscent of the brand’s sporty classics via tracksuits, logo hoodies, and satin jersey dresses.
THAKOON
Following a year-long hiatus, Thakoon Panichgul unveiled his eponymous brand’s Fall 2016 ready-to-wear collection under the new direct-to-consumer business model. Held against the Manhattan skyline, the show revealed a collection that riffed on sporty bombers, checked separates (that nodded at ‘90s grunge), and feminine dresses that featured soft, ruffled hemlines. The line up also included tailored pieces layered with knitwear and deconstructed jackets, all of which were available for purchase after the show.
URBAN ZEN
Donna Karan staged her ready-to-wear label Urban Zen’s first ever presentation at New York Fashion Week. In a black and oxblood palette, the collection featured draped, jersey silhouettes; one-shoulder dresses; kimono wrap tops; and loose-fit, drop-waist pants. Models took cover under plush outerwear pieces such as tufted coats; shearling leather jackets; and draped, oversized scarves made from goat hair.