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Sabine Getty’s SoCal Memphis Jewelry Collection Campaign

Known for her use of vibrant gems, Swiss-born, LebaneseEgyptian fine jewelry designer Sabine Getty goes California cool for her latest jewelry collection campaign. Exclusively revealed on, the vivacious images feature cameos by influential personalities styled in the London-based designer’s Memphis jewelry collection. The line up pays homage to the Italian architect group, Memphis—renowned for its colorful, postmodern designs—and features zigzag chokers, earrings traced with electric blue and green topazes, and rings and hoops that are set with vibrant precious stones.

Photographed by Oliver Hadlee Pearch in Los Angeles, the splashy campaign portrays a diverse selection of fictional wealthy characters from L.A.. Aquazzura’s creative director Edgardo Osorio morphs into a colorful cowboy with a Ziggy choker adorning his hat, while philanthropist Aileen Getty and model Langley Fox Hemingway (the great granddaughter of novelist Ernest Hemingway) channel SoCal vibes. Designer Carolina Santo Domingo brings glamour to the offering, and is captured cradling a pooch. Amid the flamboyant, fictional dwellers of Beverly Hills, you’ll find a demure Dimitri Dimitriov—the renowned manager behind Hollywood’s Sunset Tower Hotel—charming the lens alongside an ostentatious, L.A. version of Sabine Getty herself. In the gallery above, get a first look at Sabine Getty’s Memphis jewelry collection campaign before watching a behind-the-scenes video of the shoot below.

Video by Fiona Godivier

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