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Saudi Designer HRH Nourah Al Faisal Unveils Her Fine Jewelry Boutique in Paris

HRH Nourah Al Faisal—the Saudi fine jewelry designer and founder behind her French fine jewelry brand Nuun—has opened the doors of her first boutique in Paris. Located opposite the renowned Le Bristol Hotel on the prestigious Rue du Faubourg Saint-Honoré, the store sits on a street famed for its array of luxury boutiques.

Nuun boutique’s exterior features a black, lacquered façade that frames the vast windows and an inviting door. Inside, the minimal interior—conceived in collaboration with design firm Atelier Brunoir—showcases clean lines, reflective gold accents, and feminine hues of dusty rose and powder blue that are punctuated with pops of lime green. Glass cases line the white walls displaying Al Faisal’s intricately crafted creations. Hidden away behind the showroom’s airy space is a discreet, intimate room reserved for clients. Ahead of the boutique’s opening, and in an interview with’s Managing Editor Caterina Minthe, Al Faisal touched on her showroom’s aesthetic stating, “I don’t want it to be too intimidating.”

In celebration of this milestone, Al Faisal launched her new “T collection”—a timeless jewelry line that nods to her fine jewelry collection Tuwaiq, which was inspired by the Middle Eastern desert. The sophisticated line up is intended for everyday wear, and portrays geometric motifs across elegant drop earrings, elusive ring bands, and delicate bracelets in white or rose gold. The offering is dotted with diamonds, and is showcased alongside her highly acclaimed gemstone-laden masterpieces. “Nourah’s work is exceptional and, I want to say, unparalleled in the region. The closest comparison I can give would be JAR by Joel Rosenthal,” declared Princess Deena Abdulaziz.

If you look closely, you’ll find a selection of Nathalie Trad clutches positioned on the sleek, gilded shelves that line the walls of the boutique. In keeping with the ethos of her brand, Al Faisal is keen to use her space as a creative platform to showcase the work of emerging Middle Eastern talents. Click through the gallery above to see inside the first Nuun boutique in Paris.

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