Following a slew of teaser stills posted to Olivier Rousteing’s Instagram page, Kanye West (in collaboration with Balmain) released the music video for Wolves, the new single taken from his latest album, The Life of Pablo. Directed by American photographer Steven Klein, the moody, seven-minute video (that features vocals and appearances from singer Sia and rapper Vic Mensa) works double-duty as Balmain’s Fall 2016 ad campaign.
A teary-eyed Kim Kardashian West and Kanye West (clad in the Manus X Machina outfits they donned for the 2016 Met Gala) front the black and white production. The video also features Rousteing’s #BalmainArmy: a line up of models including Joan Smalls, Jourdan Dunn, and Alessandra Ambrosio. Making split-second cameos are Cindy Crawford, Kylie Jenner, and Maria Borges who are all dressed in the brand’s Fall 2016 ready-to-wear collection—one that draws inspiration from the lady of the hour, Kim Kardashian West.
This isn’t the first time the outspoken rapper and his wife teamed up with the storied Parisian brand. Kimye fronted the label’s Spring 2015 menswear ad campaign and Olivier Rousteing outfitted the Kardashian/Jenner/West clan in fur and crystal-encrusted, custom Balmain X Yeezy looks to attend the Yeezy Season 3 Madison Square Garden extravaganza that took place during New York Fashion Week.
Watch Kanye West’s Balmain music video above.
