In a groundbreaking move, heritage label Burberry unveiled its first direct-to-consumer show at London Fashion Week. The showcase saw the House become the first major luxury British brand to fully adopt the see-now, buy-now business model. At the show, Burberry creative director and CEO, Christopher Bailey, unveiled the September 2016 Collection—a line up of menswear and womenswear pieces—which was available for purchase immediately after the debut.
Dubbed “Makers House,” the show was held in London’s Soho neighborhood. A two-storey space (that was once a bookstore) was transformed into an atelier complete with a garden courtyard. British models of the moment Cara Delevingne, Alexa Chung, Edie Campbell,and Lily James dotted the front row and took in the androgynous collection—one that drew inspiration from Virginia Woolf’s 1928 novel Orlando.
To the strains of a 21-piece orchestra, the show revealed ruffled blouses, military jackets, and ballooned sleeve silhouettes. They were showcased alongside silk, piped pajamas, velvet blazers, and elaborate knits that took the shape of corseted sweaters.
The collection was punctuated with on-trend pieces that are ready to be incorporated into your fall wardrobe. Drape the shearling leather jacket over the shoulders and pair it with the collection’s interpretation of hiker ankle boots for an overall grunge appeal. Meanwhile, the blazers featuring embroidered regalia and ruff collar details are sartorial statement pieces to have this season.
Shop our edit of Burberry’s September 2016 Collection here.
Burberry
The Calvary wool jacket with braided regalia
US $5,558; AED/SAR 20,417
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Burberry
Printed dress with tulle overlay
US $2,631; AED/SAR 9,664
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Burberry
Cotton blouse
US $658; AED/SAR 2,417
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Burberry
Wool military jacket with ruffled snakeskin collar
US $3,335 AED/SAR 12,250
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Burberry
Tulle and silk-blend skirt
US $1,312; AED/SAR 4,822
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Burberry
Westmarsh embellished leather and snakeskin boots
US $1,569; AED/SAR 5,766
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Burberry
Shearling-lined leather jacket
US $4,546; AED/SAR 16,699
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