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Is This Rihanna’s Puma Collaboration?

Here’s another celebrity sneaker collaboration to add into the mix: As rumored, Rihanna has been hired by Puma to “design and customize classic Puma styles.” This isn’t RiRi’s first foray into design—she has two collections with River Island under her belt—and she clearly has a personal style that many would like to emulate. (Her lipstick alone was a highlight of 2014.) Rihanna will be tasked with overseeing the women’s line. “Signing Rihanna is a fantastic step for Puma,” Puma’s chief executive officer, Bjørn Gulden, told WWD. “Her global profile, her charisma and individuality, her ambition—all these things make her a perfect ambassador for our brand.”

To further stoke the flames of speculation and excitement, Rihanna posted a couple teasers on Instagram while in Germany meeting with Puma. The two snaps show her in an all-white look with a pair of white Puma creepers—could it be a first look at the upcoming collaboration? We’ll soon find out.

—Noah Johnson,

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