Founded in 1846 in Madrid, Loewe is one of the oldest legacy brands belonging to the LVMH luxury group.
Once upon a time, the “Official Supplier to the Spanish Royal Crown”, hosted the likes of Karl Lagerfeld, Giorgio Armani, Laura Biagiotti, and Narciso Rodriguez as women’s Ready-to-Wear designers—but accessories making and leather work is the House’s strength and the brand is now led by Accessories Master, Stuart Vevers. Amazonia is the star bag from Loewe and it is coming back strong dressed in neon colors for its first season carried by online luxury retailer, Net-A-Porter. We salute the House’s contemporary ambitions and feature the Amazonia as our first Daily Treat of this Legacy Week. Olé!
