American singer Selena Gomez turns 24 this Friday (July 22nd), and the former child star has a lot to celebrate. In between topping the charts with her hit songs and jumping from city to city for her Revival tour, Gomez publishes snaps on her Instagram page—which also happens to be the most followed account in the world. With 90.5 million followers and counting, Gomez claimed the crown for most liked picture earlier this month. The record-breaking image (which currently boasts 4.6 million likes and over 120K comments) features a close-up photo of the singing sensation as she sips from a Coke bottle that’s inscribed with the lyrics “You’re the spark” from her upbeat track, Me & The Rhythm.
The picture saw Gomez knock the former record holder (her ex-boyfriend Justin Bieber), from the top spot. Interestingly, Bieber’s most-liked image was a throwback snap of him and the Hands to Myself singer.
Curious to know the secrets to the starlet’s social media success? Ahead of Selena Gomez’s birthday, we decode the Instagram queen’s tactics to achieving double tap domination.
Selena Gomez keeps it real and claims that she doesn’t depend on a social media consultant or an account manager. Instead, she takes full control of the content posted on her profile.
She knows her best angles. The singer shares her favorite photos snapped by her tour photographer.
Instead of overwhelming followers and flooding their feeds, she uploads images only every few days.
A mediocre selfie just won’t do. Gomez holds back until she captures that double tap-worthy image (with a little help from good lighting).
An MVP member of Taylor Swift’s stylish squad, Gomez always has her best friend’s back and isn’t afraid to show it.