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The transformative power of fake eyelashes is undeniable, so it’s no surprise that our region’s women, with their unparalleled penchant for glamour, have incorporated them into their daily beauty routines. Unlike our Western counterparts—who tend to reserve falsies for special events, or even opt for more subtle eyelash extensions—Arab women don’t think twice when it comes to attaching a pair of brow-skimming add-ons, regardless of the occasion. In fact, Kuwaiti social media sensation Fouz AlFahad recently took to Snapchat to showcase her fake eyelashes before having a facial.
When it comes to brands, the false eyelash business is blogger-turned-entrepreneur Huda Kattan’s playground. The Huda Beauty Lashes (US $20; AED/SAR 73) have dominated the faux eyelash sphere since they launched in 2013, and are perennially sold out in every Sephora location. Both the cult favorite products and Natasha Zaki’s Glossy Make Up Lashes (US $41; AED/SAR 151) were picked up by luxury department store Harrods earlier this year. Zaki, an Egyptian makeup artist based in Dubai, worked with leading industry artist Pat McGrath and made up famous faces including Cara Delevingne and Jourdan Dunn before going on to launch her own range of removable lashes. Using high quality materials and cruelty-free techniques, Zaki created a line up of natural, silk, 3D, and mink lashes. The best part? One pair of the mink eyelashes can be used up to 20 times.
Lebanese beauty Maya Ahmad carries out makeup tutorials for breakout strip lashes brand Pinky Goat. The makeup maven is one of many Middle Eastern personalities who have collaborated with the London-based brand—including Kuwaiti beauty gurus Fouz AlFahad and Dalal AlDoub—to create her own set of fluttering false lashes.