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Asap54’s Daniela Cecilio Expands Her App and Opens Her Makeup Bag

dandacecilioneves / Instagram

dandacecilioneves / Instagram

Launched in 2013 by entrepreneur Daniela Cecilio—who is also a founding member of online fashion portal Farfetch alongside her husband, Farfetch CEO José NevesAsap54 is a one-of-a-kind image recognition app that invites you to take or upload a photo of anything (literally anything) to then receive a curated shopping list of clothing and accessories—all of which match the color of your image—in seconds. The free mobile platform has expanded to offer makeup and cosmetics from major beauty brands, including Bobbi Brown, M.A.C Cosmetics, YSL Beauty, and more to its search engine—which means that you can find the lipstick, eyeshadow, or nail polish shade to go with your favorite dress or shoes almost instantly.

Speaking exclusively to, Daniela Cecilio said, “I enjoy the process of deciding what to wear, discovering new brands, and makeup plays a massive part in my discoveries.” What must have is the Brazilian beauty coveting for summer? Cecilio revealed the contents of her makeup bag to us, which include the By Terry Eyebrow Mascara Tint Fix-Up Gel (which she shares is amazing on bold, thick eyebrows) and the Clinique High Impact Curling Mascara—which she has in both brown and black. The fashion and tech entrepreneur is also currently coveting the pretty Hourglass Ambient® Lighting Blush. A hybrid product, the blush uses lighting effects combined with a blend of modern colors for a breathtaking glow.

Retailers currently available on the app’s database include Net-a-Porter, The Outnet, Barneys, and Harrods. The mobile platform also features an in-house team of stylists offering product recommendations just in case you aren’t satisfied with your automatic results.

Shop Daniela Cecilio’s makeup bag below.

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