Launched in 2013 by entrepreneur Daniela Cecilio—who is also a founding member of online fashion portal Farfetch alongside her husband, Farfetch CEO José Neves—Asap54 is a one-of-a-kind image recognition app that invites you to take or upload a photo of anything (literally anything) to then receive a curated shopping list of clothing and accessories—all of which match the color of your image—in seconds. The free mobile platform has expanded to offer makeup and cosmetics from major beauty brands, including Bobbi Brown, M.A.C Cosmetics, YSL Beauty, and more to its search engine—which means that you can find the lipstick, eyeshadow, or nail polish shade to go with your favorite dress or shoes almost instantly.
Speaking exclusively to Style.com/Arabia, Daniela Cecilio said, “I enjoy the process of deciding what to wear, discovering new brands, and makeup plays a massive part in my discoveries.” What must have is the Brazilian beauty coveting for summer? Cecilio revealed the contents of her makeup bag to us, which include the By Terry Eyebrow Mascara Tint Fix-Up Gel (which she shares is amazing on bold, thick eyebrows) and the Clinique High Impact Curling Mascara—which she has in both brown and black. The fashion and tech entrepreneur is also currently coveting the pretty Hourglass Ambient® Lighting Blush. A hybrid product, the blush uses lighting effects combined with a blend of modern colors for a breathtaking glow.
Retailers currently available on the app’s database include Net-a-Porter, The Outnet, Barneys, and Harrods. The mobile platform also features an in-house team of stylists offering product recommendations just in case you aren’t satisfied with your automatic results.
Shop Daniela Cecilio’s makeup bag below.
Eyebrow Mascara Tint Brush Fix-Up Gel
US $ 46; AED/SAR 169
“I love a bold, thick eyebrow and this product is amazing.”
High Impact Curling Mascara
US $20; AED/SAR 73
“I have this in brown and black and it does make your lashes look massive.”
Ambient® Lighting Blush in Diffused Heat
US $46; AED/SAR 169
“From the packaging to the soft touch and color—a must have.”
“Revolution” High-Color Lipgloss in 69
US $24; AED/SAR 87
“It’s amazing, lasts for a very long time, and it makes a statement.”
No Lipgloss Lipgloss SPF15
US $30; AED/SAR 163
“This product gives a natural shine and at the same time protects your lips.”