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Beauty Icon: Aishwarya Rai

icon-aishwarya-rai-the-indian-goddessIndia’s best known face, and arguably it’s most beautiful, Aishwarya Rai first rose to fame as a model that went on to win the coveted Miss World title in 1994. From there she became Bollywood’s most successful actress and was voted the world’s most attractive woman of 2003 by Hello magazine. As a brand ambassador, Rai is at the top of the most-wanted list—and her most lucrative association thus far has been with L’Oréal. But surprisingly, Rai is famous for her no-nonsense beauty routine, in fact, she swears by ancient Indian beauty secrets to care for her skin. For a cleanser/exfoliator she mixes gram flour with turmeric and milk until it forms a paste, which she rubs gently over the skin and washes off thoroughly.

For her every day makeup look, Rai likes to keep it natural and there are three basic rules to follow when trying to achieve her look.

laura-mercier1) KEEP YOUR LIPS NATURAL
It’s very rare to see Rai wearing a bright lip color. Her lips are beautiful enough that she doesn’t need to draw excessive attention to them. She sticks to neutral lipstick shades and glosses that say “these are my lips, only better.” The Laura Mercier Lip Glacé in Bare Naked is a sheer, high-shine gloss that can be worn alone or layered over lip color to add a touch of luster to lips.

A standout feature of Rai are her beautiful green eyes. If you are naturally dark-eyed but want to embrace the green hue, a Bollywood brand favorite for colored contacts is Freshlook Colorblends. Avoiding harsh makeup looks, Rai prefers her eyeshadows to be blended and generally opts for pink or peach eye colors paired with plenty of black eyeliner. To get her look, try Benefit Cosmetics Longwear Powder Shadow in It’s Complicated teamed with Dolce & Gabbana Glam Liner Intense Liquid Eyeliner in Black.

josie-maran-argan-oil3) IT’S ALL ABOUT THE HAIR
With hair as thick and luscious as Rai’s, why wouldn’t you show it off? Although she has sported a range of colors and styles throughout her career, she always goes back to her favorite chocolate brown locks. If you are dying your hair, be sure to remember your eyebrows too. Her hair is usually blow-dried straight and then curled, or given a blow-out. Her hair is always parted on her right and she keeps her front strands trimmed just past her chin to add movement and a layering effect to the hair. The key to her hair is to keep it down, keep it clean, keep it away from the face, and embrace hair oils such as the Josie Maran Argan Oil Hair Serum, which delivers instant shine and long-lasting rejuvenation.

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