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Becoming Brunette: why you should make your hair color darker for Fall

Beauty trends come and go faster than H&M fashion collaborations. It seems like just yesterday that catwalkers were going platinum. Now they’re experimenting with a range of deep, dramatic dye jobs. In some cases it’s only for a day, like the eyebrow-grazing black wigs worn by flaxen-haired supes such as Karlie Kloss and Caroline Trentini at Marc Jacobs. Other models, like Ireland Baldwin, are thinking about making the change permanent. Baldwin recently tweeted: “Do I want to be a brunette?” While we don’t recommend crowdsourcing a major hair color decision, we do approve of shifting shades for the cooler season ahead—a tactic taken of late by Elle Fanning, Dakota Johnson, and Suki Waterhouse. If this batch of brown-haired girls is any indication, blonds won’t be having all the fun this fall.

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