A multiple award-winning actress, wife of Kering Chairman François-Henri Pinault, and mother of seven-year-old Valentina, Salma Hayek has a lot going on—and yet, the 48-year-old who is also the Chime for Change Co-Founder (and who recently visited Syrian refugees in Lebanon), has just overhauled her beauty brand Nuance.
The line, which was originally conceived as a hair and skincare brand, is now introducing a revamped cosmetics collection, which will comprise 37 new products including eyeliners, eyeshadows, concealers, brow pencils, moisturizing lipsticks, cream illuminators, and shadow sticks. The improved color line will be repackaged as well as reformulated. The new additions are expected to pay off as industry experts predict that Hayek could rake in US $12 million in retail sales during the first year.
Hayek, of Lebanese descent, sources all natural ingredients for her affordable beauty line, and touts tepezcohuite as her “miracle” ingredient. It is extracted from a tree bark and is commonly used to treat burn victims in hospitals due to its skin-regenerating abilities. According to Hayek, the ingredient can only be obtained at niche market stands among other herbal medications that are used by Shamans in Mexico. The Frida actress drew inspiration for her Nuance line from her grandmother, who used to make creams and other beauty potions using natural herbs and ingredients.
Salma Hayek’s Nuance line is available exclusively at CVS pharmacies and online; all products are priced below US $20 (AED/SAR 73).
