Photo: Courtesy of FACE Stockholm
It’s safe to say that the Reebok Freestyle Hi (the first aerobic shoe designed for women) helped define an entire generation in the ’80s. Millions of women burned calories to the beat wearing these iconic white high-tops…and scrunch socks, including Jane Fonda, who wore them in her legendary workout videos. At the same moment in time, a cosmetic line was born in Sweden: FACE Stockholm. Now the two brands are back, better than ever, and teaming up to create thoroughly modern kicks and makeup.
“Deciding how to wear your sneakers is really very similar to deciding how to wear your makeup: For instance, sometimes you want a bright, bold pop of color on your lips, and then you go really natural and clean on your eyes and cheeks so that your lips really pop,” said FACE Stockholm founders Gun Nowak and Martina Arfwidson in an interview with Reebok. “That same logic works perfectly with a bright red high-top—it’s all about finding a balance that showcases everything you want showcased.”
The cosmetic company’s “color stories” pair a selection of its lineup—nail polishes, lip glosses, glitter powders, eyeshadows, liners, and highlighters—with new shades of the Classic Freestyle Hi, Classic Leather, and Princess Spirit sneakers. And with collection names like Strength, Wit, Creative, and Power, we can only imagine that the girl rocking these trainers (and a color-coordinated statement lip or pearly powder blue eye) is nothing short of a beauty badass.
To shop Reebok Classics x FACE Stockholm, visit Reebok.com and facestockholm.com.
Photo: Courtesy of FACE Stockholm
Photo: Courtesy of FACE Stockholm
Photo: Courtesy of FACE Stockholm
Photo: Courtesy of FACE Stockholm
Photo: Courtesy of FACE Stockholm
—Karina Hoshikawa, Style.com
