Follow Vogue Arabia

Pure Gold Collagen: Anti-Aging Beauty Drink


I am in the final throes of my twenties, and having slathered a lifetime’s supply of the best potions that the science and beauty world has to offer on my face, I am intrigued at the thought of being able to drink myself to a more youthful complexion. Just as I wear moisturizer, eye cream, and SPF daily, I have been drinking a beauty concoction called Pure Gold Collagen (like Goldie Hawn in 90’s film Death Becomes Her) in a bid to boost my collagen levels from the inside out. As we age, our skin loses elastin and the stimulation of collagen becomes critically importance from our mid-thirties onwards. Increasing our levels of collagen means our skin will look firmer and more plump—it effectively alters the density of our skin.

A daily shot of this particular beauty drink provides the body with hydrolyzed collagen (derived from fish) to stimulate the production of new collagen, as well as hyaluronic acid to maintain hydration levels in the dermis. The drink also contains borage oil (which is packed with fatty acids), vitamin C, vitamin E, and vitamin B6—so far so good. Biotin (aka vitamin H) is found naturally in the body and is needed for cell growth and to metabolize fats; it’s contained in the formula in a bid to strengthen both hair and nails. However, as of late, there have been some debates as to whether biotin is actually truly effective when taken in supplement form. Time (and science) will tell.

This product is prescribed to be taken on an empty stomach for maximum absorption for 30 days—yet, in all honesty, the peach and black pepper flavor doesn’t help much to conceal the fishy aftertaste. I would suggest post-lunch as the best option for keen testers. I’m currently nearing the end of my month-long trial and have not noticed that my visage has turned back the clock, all in the name of vanity, I will continue my trial in a bid to skip a trip to the botox clinic.

Please note that this product is unsuitable for both vegetarians and those with an allergy to soya.

View All
Vogue Collection