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Korean beauty products are leading the way when it comes to innovative skincare and makeup. From the inventive cushion compacts that are being reproduced by major beauty houses (including Lancôme) to the selfie-worthy sheet mask that has been taking over our Instagram feeds, the Northeast Asian territory is responsible for some of the beauty industry’s most popular products. The latest makeup trend to come out of Korea? Peel-off eyebrows.
Much like the popular peel-off lipstain, The Tint My Brow Gel by House of Etude (US $11; AED/SAR 40) is an easy and pain-free way to add definition to your arches. Smear the product onto your eyebrows and then let it dry before gently peeling it off. The result is a set of flawlessly filled in brows that will last up to 48 hours before gradually fading away. Unlike brow pencils and powders, the temporary gel tattoo stays put, so you don’t have to worry about your eyebrows melting off by midday. But before lazy girls start rejoicing over this ultimate beauty hack, note that the product requires at least two hours to dry.
