Despite a loyal celebrity following and a name that precedes it with any skincare aficionado, La Mer would be nothing without the ocean. Its “miracle broth,” the key to its reparative, antiaging, and hydrating benefits, is comprised of a fermented-sea-kelp distillate that is harvested from the Pacific Ocean seasonally before it gets blended into the legendary skin-saving salve. You can understand, then, why ocean conservation is of the utmost importance to the brand—and why it has been a wild supporter of World Oceans Day. Since its inception in 1992, the annual UN-sanctioned event falls on June 8 and is meant as a time to celebrate the sea’s vital ecosystem and raise awareness about the action required to preserve its delicate habitats. This year, La Mer has expanded its partnership with the National Geographic Society by working with renowned ocean explorer Dr. Sylvia Earle, in addition to joining forces with Oceana, the world’s largest international ocean-advocacy organization, to make its commitment to the cause that much stronger. Adding to the intrigue is the reintroduction of the brand’s special, limited-edition bottle design that gives its cult-favorite Crème a totally new look. The collector’s item features a metallic ombré color on the outside for 2013 and the same skin-regenerating goodness on the inside. Visit www.cremedelamer.com for tips on how you can do your part to help preserve the world’s waterways.
