If, in honor of tomorrow’s Met Gala, you want to channel your inner punk, we hope that this past weekend you applied sunscreen. Don’t see the correlation? Punks were known to ostracize themselves from society and rebel against “the institution”. During the 1970s, while fashion extended the hippie styles of the 1960s and boho, sunkissed freckled skin was the hit beauty statement, punks rebelled and championed alabaster skin.
Sometimes, though, you can achieve a look by riding the wave rather than fighting the tide. Case in point, The Institut Esthederm Sun Care products work with the sun and not against it. A UV inCellium patent, found in all the Institut’s products, neutralize any harmful effects from the sun’s rays while still allowing Vitamin D to penetrate the epidermis. Rather than select an SPF, select your cream according to your skin type, (normal, sensitive, intolerant) and strength of sun (bank on extreme). The cream, which applies smooth, not cakey, preps the skin by aiding it to produce melanin thus minimizing damage. Wear it all day at the beach and still convince your boss you spent Saturday in the office working overtime.
