It may be time for a bigger bathroom cabinet—Swedish retail giant H&M has launched its all-encompassing H&M Beauty range online. The whopping 700-piece collection is designed to look after hair, makeup, and skincare needs; and all the products are priced below AED/SAR 92 (US $25).
After employing a hijab-wearing model in one of its campaigns, the high street house continues to strive to reach the company’s diverse and global fan base. “We wanted it to be for everyone; that’s been super important since day one,” said H&M Beauty’s concept designer, Sara Wallander. Her statement is supported by the 20 different shades of foundation and the mix-your-own color wheel that allows shoppers to match the right foundation and concealer to their skin tones.
The arsenal of affordable beauty essentials includes false lashes, nail files, cosmetic bags, and fragrances. In addition, H&M stores will now feature beauty stations for customers to test and play with the new eco-friendly products. The collection is available online and will officially launch in stores in Dubai on October 25th.
Shop our five favorite pieces from the collection below.
Halo Illuminiser
US $19; AED/SAR 69
www.hm.com/ae
Glitter Dust in Mirror Ball, Break The Ice, Out of This World
Price upon request
www.hm.com/ae
Custom Concealer Wheel
Price upon request
www.hm.com/ae
Color Essence Eye Cream in the New Noir
US $13; AED/SAR 49
www.hm.com/ae
Beachy Keen Saltwater Cream
US $19; AED/SAR 69
www.hm.com/ae
