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M.A.C’s New Eyebrow Thickening Pencil has Landed

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Not all of us were blessed with naturally bold eyebrows. However, thanks to M.A.C’s latest makeup collection, you can now fake your way to thick, lust-worthy brows courtesy of its new eyebrow thickening pencil.

themayaahmad / Instagram

themayaahmad / Instagram

For its Brows Are It! collection, M.A.C enlisted Damone Roberts—a brow expert and former M.A.C makeup artist—as a consultant to assist in developing the line. “I worked for M.A.C 20 years ago and I learned so much,” said Roberts. “Then I went out to really explore the brow business because I saw how important it was. There are so many brow products out there, but they aren’t the right products—they’re just products that say ‘eyebrows’ on them,” he explained.

Big Brow Pencil / M.A.C Cosmetics

Big Brow Pencil / M.A.C Cosmetics

This certainly isn’t the first instance where M.A.C. unveils new brow products, but it is the first time the company creates a full collection of brow groomers. At the forefront of the collection is the Big Brow Pencil (US $21; AED/SAR 77)—a thick crayon that lets you fill in your brows with broad strokes. The pencil is available in five different shades: blonde, midtone warm brown, midtone neutral brown, red, and rich brunette. “Your skin can be the palest pale to the darkest dark and we’ll have a shade for you,” Roberts said.

The M.A.C Brows Are It! collection is now available online and at all M.A.C locations.

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