As this is the brand’s first foray into hair care, the innovators took a no-holds-barred approach to the research and development of the new hair dryer. The team set up a lab designed to study the science of strands and invested US $71 million and four years to create the high-tech beauty tool.
HOW IT WORKS
Unlike most conventional hair dryers, the Dyson Supersonic hair dryer’s motor is situated in the handle—a design move intended to lower the noise, and give it better overall balance (no more arm-ache). The smaller, digital motor shifts high-pitched sounds often produced by current hair dryers to a higher frequency that exceeds the reach of human hearing, and results in quieter blow drying. You might want to keep your furry friends in another room however; depending on the length of your hair, you could potentially drive your pets crazy as both cats and dogs are known to hear frequencies well beyond the human hearing range (20 to 20,000 Hz).
The ultra focused, highly controlled air jets make drying and styling simultaneously easy and quick, while the heating control measures the temperature twenty times a second so that you’re not exposed to excessive heat; and ultimately hair should turn out healthier, shinier, and sleeker. The Dyson dryer is also highly adjustable, with four heat settings, three airflow settings, and a cold shot. This hair dryer also looks different to most because the cylinder uses the brand’s “Air Multiplier technology” (a bladeless fan).
Set to launch exclusively at Sephora and on dyson.com in September, the Dyson Supersonic will be available in two color schemes (pink and gunmetal or white and silver) and is available for preorder now.
Apart from potentially driving your pets into manic mode with a high-pitched ring that you won’t hear, the main drawback of the Dyson Supersonic Hairdryer is its hefty price tag. US $399; AED/SAR 1465 is perhaps a worthy investment if you run a professional salon, but it is not so appealing if you already own a decent dryer purchased from your local drugstore for well under half the price.