As of today, all cosmetic products and ingredients sold and used within the European Union must not be tested on animals, neither within the EU nor anywhere else in the world. As part of an international campaign to make the EU ban go global, The Body Shop and Cruelty Free International have united to drive all of those within the industry to sign a pledge to end testing on animals for cosmetic purposes. The pledges will be presented to governments and stakeholders in cosmetic companies as a demonstration of public support for a total worldwide ban.
Celebrity supporter Leona Lewis stated, “Together we can send a message to governments worldwide that cruelty-free is the humane future.”
To take part in the movement and sign the pledge, head to any The Body Shop store or visit:
