Leave it up to Jean-Paul Goude to turn a dingy bowling alley into the semblance of a couture runway. In the latest campaign for Chanel’s new fragrance Chance Eau Vive (The fourth edition to the range), French photographer and butt-ographer replaces rental, two-tone velcro’s with Chanel haute couture shoes, as models Rianne Van Rompaey, Sigrid Agren, Cindy Bruna, and Romy Schonberger knock down bottles of perfume in lieu of pins wearing the drop-waist tutu from the Spring 2015 Collection. “I used the bowling posture, which I find beautiful. It’s almost like an arabesque in ballet,” he said of the print ad. “It’s a great way of showing the clothes and the style.” Jean-Paul Goude also directed the campaign for Chance Eau Tendre in 2010.
Photo: Courtesy of Chanel
Photo: Courtesy of Chanel
Photo: Courtesy of Chanel
