There’s a reason why packaging is flashier, shinier, and more important than ever in the beauty world. A glittery gold tube of YSL lipstick or the embossed camellia bloom on a Chanel bronzer are prime Insta-bait. And everyone—from models to actresses—has been getting in on the social media action.
Post-CFDA Awards, January Jones posted her daily skincare regimen alongside the hashtag #imaproductjunkie. Natasha Poly admitted that she doesn’t exactly #wakeuplikethis, and snapped the essentials required to achieve her recent red-carpet look. Karen Elson took her morning coffee with a side of Gucci maquillage. And Lily Aldridge shared her bathtime bottles and the must-haves she kept in her kit when she moonlighted as a makeup artist for a friend’s wedding. It seems that no space is sacred these days for A-listers—not even the inside of their makeup bags.
—Karina Hoshikawa, Style.com