“Women want to look and feel like themselves, only prettier and more confident.” –Bobbi Brown
The Trick
Education is the reigning philosophy at the newly opened Bobbi Brown Middle East flagship store in The Dubai Mall. “When a woman comes to the Bobbi Brown counter she receives a makeup lesson, not a makeover.” says the makeup guru.
The studio is an expression of this aesthetic and a unique way for clients to discover the wide range of color cosmetics, brushes, fragrance, and skincare. Stepping into the light and airy space, a customer visiting the store has the freedom to create her own unique shopping experience through the variety of makeup stations with tester products and video guides in both Arabic and English. The menu of specialized services includes tutorials ranging from “quickie” makeup lessons to more comprehensive master lessons and bridal beauty. There’s even a party service, so that you can arrive with a group of friends, get beauty tips, and have your makeup done professionally in the private event space before a night out on the town.
The Tip
According to Bobbi, concealers are the secret of the universe. However, some women need to mix and blend colors to accommodate the changes in skin tone under the eye. Sometimes a regular concealer isn’t enough to lighten extreme dark circles and a corrector is needed. A peach or pink corrector can be used to counter a purple or greenish tone; a yellow-toned concealer can then be layered over this to lighten and smooth out the area.
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