For some beauty brands, it’s not enough to simply create cosmetics that prettify you; they also endeavor to make said makeup an object of desire in and of itself. Stunning packaging is old hat, so they’ve gone a step further, embellishing what’s inside—bronzer, highlighter, and more—with striking designs and patterns. In some cases, it’s so exquisite that you’re left with the dilemma of whether to use the product for its intended purpose or to preserve it, never to be touched by human hands or synthetic bristles. It’s a tough call. We’ve rounded up some eye-catching palettes that will have you asking yourself: To be used or not to be used? That is the question.
—Katie Dickens, Style.com
