Benefit Cosmetics / Instagram
Beauty brand Benefit Cosmetics is launching its Bold is Beautiful Project in the UAE. Spreading a feel-good approach while empowering women, the Bold is Beautiful charity partnered with a local organization called the Dubai Foundation for Women and Children (DFWAC), which aims to provide support for women and children in the emirate.
During the month of May, every dirham spent on Benefit’s brow waxing services in participating Sephora retailers across Dubai will be donated to DFWAC.
Benefit Cosmetics
The global charity project was first conceived in May 2015 and has since teamed up with 11 different charities across the US, UK, France, and Australia—and raised over US $2.9 million in its first year.
Participating Sephora locations include Dubai Mall, City Walk, Mall of the Emirates, Mirdiff City Centre, Marina Mall, Festival City Mall, JBR, and Ibn Battuta Mall.
