“Women are not going for that super-glowing, super shiny skin because you don’t look that good when you’re doing a selfie.”
—Pat McGrath, Global Creative Design Director at Procter & Gamble.
With ‘selfie’ being named 2013’s word of the year by the Oxford Dictionaries, it seems only fitting that we commemorate it with a closer look at Dolce & Gabbana’s The Foundation Perfect Matte Liquid Foundation SPF20. A foundation specifically designed with the selfie in mind.
The matte-adapt complex gives this formula its chameleon-like ability to correct any color inconsistencies and diminish any hint of imperfection on the skin’s surface. A smooth liquid texture with a matte finish, it’s designed not to pick-up with any flash photography—which can give you that unflattering reflective shine. Its consistency has a seamless blend which won’t leave any telltale foundation lines behind.
How to apply?
Pump the product onto the back of your hand, and then “apply it with a foundation brush, so the skin won’t get too heavy. The skin will still look alive, and that is what’s so new about this foundation.” explained McGrath.
Hear, hear.
